How I Copied Gemini's 1B-User Playbook (It Wasn't the Model)
🎧 Prefer to listen? Your browser does not support the audio element. Google just announced that the Gemini app passed 1 billion monthly active users — the 14th Google product to cross that line (TechCrunch has the numbers). It now keeps pace with ChatGPT, which hit the same milestone in June. I wrote last month about what Gemini’s free image generation meant for creators, but this milestone is a different lesson — and it’s the one I’d tattoo on the inside of every solo builder’s eyelids: Google didn’t win this by having the best model. It won by putting the model everywhere people already were. That distinction rearranged how I think about my own growth problem, so let me hand you the same reframe. ...