Small Business

🎧 Prefer to listen? Your browser does not support the audio element. I keep getting the same DM: “I run a small business. I’ve never used automation. Should I start with Make or Zapier?” And every time, I want to give a different answer — because the honest answer is “it depends,” and nobody who’s drowning in manual work wants to hear that. ...

🎧 Prefer to listen? Your browser does not support the audio element. I was copy-pasting the same “just checking in” email every three days — until I built a follow-up sequence in an afternoon that runs itself. Every three days, I’d open my inbox and paste the same message to a client who hadn’t replied. Twelve follow-up emails over two months. Every one manually written, manually tracked, manually sent. And I know I’m not the only one — the number one complaint I hear from solo business owners isn’t “I don’t have enough clients.” It’s “I keep losing the ones I almost had.” ...